Attaining success as a real estate broker isn’t easy. While many people carry the mindset that we are in a fast-money profession, experienced insiders know this is far from the truth.
Real Estate is a constantly evolving industry where the majority of brokers start each year without any base salary – only the confidence in their ability to succeed. That same success requires profound dedication, passion, and expertise.
The industry elite also have a well-defined plan, propelled forward through a relentless drive – all proving brokerage is a career that rewards those who are truly bold and ready to tackle any obstacle that comes their way. Provided is a closer look at how today’s professionals are dominating the landscape:
Being Prepared to Compete & Win
One of our most primal drives is to compete. My parents instilled in me at an early age that if you push yourself and practice smarter and harder than the others, you can excel.
Brokerage is no different. Success, however you choose to define it is achievable if the right habits and mindset are established. Every competitor you see has flaws, but they have also maximized key strengths. Those in our business that people are trying to emulate are no different.
Today’s leaders in real estate wake up every morning fully prepared to compete and win. They have a specific vision, plan and related action items in place that creates accountability in all areas including client development, retention, time management – and yes, marketing and public relations. Luck has nothing to do with it.
Making Yourself Memorable
The formula of telling everybody how great you are, how innovative your state-of-the-art solutions may be, or your commitment to customer service, just won’t cut it anymore. The best in our business understand this and have found a unique way to make themselves and their teams memorable.
Its easy to stand out when you do something no one else is. That can be an entirely new idea or by delivering a unique variation of an older but proven method. Industry pros have found a way tell their story in a different way, to stir emotion, demonstrate true expertise and more importantly do this with consistency year after year. No secrets here – this includes messaging in social media, video, creative print, how and who they network with, and where they ultimately spend their time. They just do it all better than the rest!
Related to this, the road to excellence requires long hours. Once you are on top, you must work even harder, because your competitors will be using your methods as the new benchmark. The focus on continual improvement never ends.
Cultivating Relationships Requires Self-Investment
Success as a broker also requires significant self-investment. Besides all the hard work that is required to maintain a steady production, it also requires hefty financial investments in one’s career. Look at the highest income producers in your market and you will find they place large amounts of capital back into their business to fuel growth – including travel, education, technology, networking, and more. They budget for it and execute accordingly.
Trailblazing Brokers Reap the Big Rewards
Starting off each year at zero, with no form of base salary is intimidating, but it’s also a major reason why a career in this line of business truly isn’t cut out for many. People who desire more security and regularity will likely be uncomfortable with this thwarting aspect of the job.
However, for those who have the grit to make it happen year after year, the opportunity to make extraordinary income without restraints is endless. This business has a unique ability to recompense those who achieve lasting success.
No matter how the industry changes, one thing is set to remain true – real estate will always reward the bold trailblazers. Those with a fearless mindset and ambition will continue to dominate the landscape in the years to come.
For more real estate insights, stay tuned to my blog.